Monday, March 9, 2009

Print Green!?

When choosing an online printer, there are many many options. If you look closely, a new trend in emerging to "PRINT GREEN". Some of the large, discount companies offer green options such as recycled paper, but there are other sites that offer green choices such as soy-based inks and plantable papers that have seeds incorporated into the paper fibers.

It can be challenging to decide which online company to go with, so researching all of your options is a good place to start. Generally, for faster and more economical printing, choose a national or global company rather than a regionally based company, unless you are in the same region. Most of the larger printers offer price quotes or price lists on their websites. This helps trememdously when comparison shopping. Depending on ink, quanitity, and paper weight, the price can change dramatically from site to site, and from product to product. Decide what your budget is first, then start your searches.

Plantable paper is being seen more in more in products such as business cards, post cards, and invitations. I recently attended a wedding that used plantable programs for the guests to take home. Most companies will offer options for seed choice.

As threats to our global climate become more and more "real" to the majority of Americans, green printing will probably grow in popularity and eventually become less and less expensive. One way to view the slightly higher expense relates to the corporate image you are trying to portray. If your company targets a younger, more environmentally concious consumer, then it might be worth the expense to win them over with your "green" marketing decisions.

A couple green printers to try:



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